B2B wholesale ordering, made simpler, faster and easier.

B2B wholesale ordering, made simpler, faster and easier.

We partner with food and beverage manufacturers and distributors to optimise cost-to-serve by deploying AI employees trained to handle tasks that are currently labour-intensive and prone to error.

Meet Alan, your Customer Support and Order Processing AI Assistant

Alan works like a machine (cause he is!). He doesn’t need sleep, coffee, or a holiday. He does the heavy lifting so you can focus on growing your business sustainably and take a holiday with your family.

ID #FB0013

| 14 Products

Takwa Ale II & 13 Others

+1 Free Product

Hello! How can I help you?

How can Alan help?

Order Management

Monitors inboxes 24/7 to extract orders in real time. By managing orders digitally, Alan lowers cost to serve and reduces expensive mistakes that lead to poor customer experience.


Customer Support

By handling complex queries and business rules like minimum orders, freight, discounts, stock and more, Alan gets to know your customer and catalog for optimal customer service.


Omni-Channel Order Integration

Alan can capture orders from all of your channels, think emails, texts, phone calls and more! With connection to your ERP, Alan can automate your order processing for smooth sailing.

Meet Salma, your AI-powered Sales Copilot

Sal is always in the know. She’s constantly trawling the web to stay on top of the newest trends and keeps her finger on the pulse of your customers evolving needs - from menu changes to trending products. Allowing your sales team to focus on what matters, customers.. Isn’t that what it’s all about?

How can Salma help?

Customer Relationship Management

Dedicated to your CRM, Sal tailors your basket with range suggestions and substitutions to drive incremental revenue.


Real-Time Lead Generation

Get more active lead signalling with Sal through lead scoring and streamlined qualification.


Proactive Churn Alerts

Sal generates proactive alerts for prospects and potential churn risks to trigger conversational, actionable insights.

Meet Shannon, your Billing
and Collections AI Specialist

Meet Shannon, your
Billing and Collections
AI Specialist

SHAZ is the team member you both fear and respect. Piles of invoices don’t faze her, nor does chasing payments - even if it means holding a café’s bacon ransom.

SHAZ is the team member you both fear and respect. Piles of invoices don’t faze her, nor does chasing payments - even if it means holding a café’s bacon ransom.

Meet Darrell, your AI Data Analyst

Meet Darrell, your
AI Data Analyst

DAZ is smarter than mortals. Whilst humans are asking ChatGPT for a VLOOKUP formula, Daz has processed multiple data sources to collate the report you needed yesterday, in seconds.

DAZ is smarter than mortals. Whilst humans are asking ChatGPT for a VLOOKUP formula, Daz has processed multiple data sources to collate the report you needed yesterday, in seconds.

Let us show you
how we can add value

Simpler, smarter, more sustainable wholesale trading 🌱

Book a Demo

Commitment to Allyship

At FOBOH, we're dedicated to creating an inclusive workplace that celebrates diversity. We value the contributions of all individuals, including those from First Nations communities, and believe that diversity drives innovation. We are committed to providing equal opportunities for everyone, irrespective of race, ethnicity, gender, sexual orientation, age, religion, disability, or cultural background.

Acknowledgement of Country

We first started in Sydney, on the traditional grounds of the Gadigal people of Eora Nation. Today our team spans the globe, but most of us are still on land whose rightful custodians are First Nations peoples who have cared for our land, water and sky for ten of thousands of years. We extend our gratitude and respect to Elders past and present and commit to create with intention, using our business, products and influence to protect our planet according to their example.

Let us show you
how we can add value

Simpler, smarter, more sustainable
wholesale trading 🌱

Book a Demo

Commitment to Allyship

At FOBOH, we're dedicated to creating an inclusive workplace that celebrates diversity. We value the contributions of all individuals, including those from First Nations communities, and believe that diversity drives innovation. We are committed to providing equal opportunities for everyone, irrespective of race, ethnicity, gender, sexual orientation, age, religion, disability, or cultural background.

Acknowledgement of Country

We first started in Sydney, on the traditional grounds of the Gadigal people of Eora Nation. Today our team spans the globe, but most of us are still on land whose rightful custodians are First Nations peoples who have cared for our land, water and sky for ten of thousands of years. We extend our gratitude and respect to Elders past and present and commit to create with intention, using our business, products and influence to protect our planet according to their example.

Let us show you
how we can add value

Simpler, smarter, more sustainable wholesale trading 🌱

Book a Demo

Commitment to Allyship

At FOBOH, we're dedicated to creating an inclusive workplace that celebrates diversity. We value the contributions of all individuals, including those from First Nations communities, and believe that diversity drives innovation. We are committed to providing equal opportunities for everyone, irrespective of race, ethnicity, gender, sexual orientation, age, religion, disability, or cultural background.

Acknowledgement of Country

We first started in Sydney, on the traditional grounds of the Gadigal people of Eora Nation. Today our team spans the globe, but most of us are still on land whose rightful custodians are First Nations peoples who have cared for our land, water and sky for ten of thousands of years. We extend our gratitude and respect to Elders past and present and commit to create with intention, using our business, products and influence to protect our planet according to their example.

Let us show you
how we can add value

Simpler, smarter, more sustainable
wholesale trading 🌱

Book a Demo

Commitment to Allyship

At FOBOH, we're dedicated to creating an inclusive workplace that celebrates diversity. We value the contributions of all individuals, including those from First Nations communities, and believe that diversity drives innovation. We are committed to providing equal opportunities for everyone, irrespective of race, ethnicity, gender, sexual orientation, age, religion, disability, or cultural background.

Acknowledgement of Country

We first started in Sydney, on the traditional grounds of the Gadigal people of Eora Nation. Today our team spans the globe, but most of us are still on land whose rightful custodians are First Nations peoples who have cared for our land, water and sky for ten of thousands of years. We extend our gratitude and respect to Elders past and present and commit to create with intention, using our business, products and influence to protect our planet according to their example.