Team & Careers
Sunrise25 by Blackbird and FOBOH: Reinventing the Food Supply Chain for Good
8 May 2025
On Thursday May 1st 2025, FOBOH’s powerhouse co-founders, Kshitija Deshmukh and Beth Lovell, presented on the Foundations Stage at Sunrise by Blackbird Ventures.
Held in Sydney, Sunrise is more than just a founder forum — it’s a space to connect with future leaders, drive innovation, and take practical action.
For FOBOH, it was the perfect platform to share our mission of redesigning the food supply chain from the ground up.
Because let’s face it: the way food moves from producer to plate is, frankly, broken. It's inefficient, wasteful, and layered with friction. And in an industry where every cent counts and every second matters, those inefficiencies have real consequences — wasted time, wasted money, and worst of all, wasted food.
Here’s a recap of the presentation:
A Simpler, Smarter, and More Sustainable Food System
FOBOH is reimagining the wholesale food and beverage supply chain — not just with tech, but with intention. Our AI Agents transform how orders are placed, processed, and fulfilled across the foodservice industry. But the tech is just the tip of the iceberg.
The real story is one of systems change. FOBOH is a profit-for-purpose company built with the belief that sustainability and scalability aren’t opposites — they’re partners. By reducing manual admin, cutting down delivery duplication, and unlocking better inventory planning, FOBOH isn’t just saving businesses money. It’s helping to create a food supply chain that is simpler, smarter, and more sustainable for everyone.
What We Shared at Sunrise25
KD and Beth’s Sunrise talk resonated with a crowd of curious minds, investors, and fellow founders. They spoke candidly about the complexity of working in a system with deeply entrenched legacy practices — from outdated ordering systems to misaligned incentives between suppliers and customers.
But they also spoke with clarity about what’s possible when technology meets empathy.
Some key takeaways from the talk:
This isn’t just logistics: The food supply chain is one of the largest and most under-innovated systems in the world. Primary producers, manufacturers, and distributors are all impacted. What we need now is bold transformation — grounded in sustainability, driven by purpose, and scalable by design.
Change doesn’t stick without trust: In an industry built on long-term relationships, FOBOH focuses on transparency, reliability, and clear wins for every player in the chain — from the manufacturer to the chef.
Introducing AI Agents: FOBOH is redefining foodservice transformation with AI Agents — Al, our Order Management and Admin Agent and Sal, our Sales Enablement Copilot. Together, they’re transforming how foodservice suppliers operate, helping teams save time, reduce waste, and boost margins — all while working toward a more sustainable food ecosystem.
reduce waste, and boost margins — all while working toward a more sustainable food ecosystem.
What We Learned from Telling Our Story
Presenting at Sunrise wasn’t just about telling the FOBOH story. It was about listening, learning, and aligning with people that hold our values.
Change starts with people and shared purpose: Behind FOBOH’s tech is a team deeply aligned with their mission. The FOBOH crew isn’t just building AI — they’re building a company culture grounded in values like:
Leaving things better than you found them
Create with intention
Striving for equilibrium in an ever-moving ecosystem.
That kind of alignment doesn’t just shape product decisions — it fuels impact. When a team is united in purpose, the path to more sustainable, people-first innovation becomes not only clearer, but stronger.
People are hungry for tech that solves real problems. Foodservice, an industry that keeps cities fed and restaurants running, is too essential to be left behind by innovation. The reception we received affirmed that the work we’re doing matters not just to our customers, but to a much broader ecosystem of thinkers and builders.
Looking Ahead
At FOBOH, we’re not just building software. We’re redefining what it means to work in foodservice. That means AI that understands nuance. Data that drives action. And partnerships that create value on both sides of the plate.
Sunrise25 was a moment to reflect on how far we’ve come and a powerful reminder of the work ahead. We’re grateful to Blackbird Ventures for the platform, and even more excited to keep pushing forward with our community, our customers, and the entire foodservice industry.
The future of food is simpler, smarter, and more sustainable. And we’re just getting started.
Are you a foodservice supplier interested to hear more about how we innovate for good? Let’s set up a chat.
Interested in joining the team? We’re also looking for bright minds to work with us! Visit our Careers Page.
